Why Apple is the world’s first $1 trillion company

For a smartphone that supposedly nobody wanted, the iPhone X and iPhone 8 seem to be doing rather well based on the latest quarterly results at Apple (AAPL).

And that helps explain why Apple is the world’s first $1 trillion company by market value.

Consider that unit growth was up 3 percent versus last year in the latest results, while revenue increased by 14 percent.

Not only that but the average selling price per phone was at nearly $730 per unit, up almost $74 from last year. That’s a big jump.





Service Revenue

In my opinion, what’s really impressive is the service revenue growth of 8 percent sequentially over the previous quarter, and 31 percent over last year.

Consider that in the quarter, service revenue accounted for 15 percent of total revenue versus only 13 percent in the quarter a year ago.

In my view, service revenue is Apple’s future, and just as content is king on TV, the same will hold true for our phones.


Speedy Downloads

That transition is already happening and I think that when 5G broadband becomes available, Apple will benefit.

The speeds of 5G allow full-length films to be download in just seconds.

During its earnings call, Apple said subscribers grew by 60 percent over last year to 300 million.  



According to my math, that means Apple has an average revenue per user of about $10 per month, on par with a Netflix (NFLX).

In my opinion, that number can likely grow though over time.

Photo Credit: lintmachine via Flickr Creative Commons


Author profile

Mott Capital Management, LLC
Mott Capital Management, LLC
Mott Capital Management uses a long-term thematic growth approach to investing in equities. We search for investments that both reflect and help to shape generational and demographic shifts. Mott uses a philosophy of buying these companies for a 3- to 5-year time horizon, with the belief that a long-term holding period gives themes and our chosen companies a chance to fully develop. In our view, the long time horizon also serves to mitigate the risk associated with the short-term impact of market volatility.