Media consumers today demand a lot of flexibility when it comes to accessing news and entertainment.
Both are consumed via a variety of access points and formats, ranging from Netflix (NFLX), Facebook (FB), Twitter (TWTR),YouTube and Hulu to more traditional mediums such as broadcast tv, cable and print.
Companies are racing to put together assets that will best position them for this brave new world.
AT&T is a big player in the pay-tv world with its DirecTV satellite subscription service and millions of wireless customers.
If it bags Time Warner, AT&T will get some excellent programming via the prized HBO premium network, cable networks TBS and TNT, and the Warner Bros. film and TV studio.
Back in 2011, cable giant Comcast Corporation acquired 51% of NBCUniversal from General Electric (GE).
It picked up NBC and MSNBC programming and the Universal movie studio along the way.
Pulling together both content and distribution channels seems key to surviving these days in a shape-shifting industry.
The most vulnerable companies are those with only one side of the equation, especially companies burdened with legacy print operations that are dying a slow death as advertising migrates to digital platforms.
It’s Game of Thrones time for the US media and entertainment industries, in my opinion.
Cable and telecom companies are rushing to buy content and develop fresh ways to serve media companies.
Companies that don’t move quickly could be at risk going forward, in my view.
I see this as a fierce competitive race that will reorder the media and entertainment universe.
- Xavier Brenner has covered global market, business and economic trends for Interactive Brokers Asset Management since 2013. An experienced financial journalist, Brenner offers analysis and insights on the stories that matter to the discerning investor.